Job Description

Director of Global Market Insights

Reporting to the Global Vice President of Marketing, the Director of Global Market Insights plays a pivotal role in shaping G&W Electric’s business strategy by driving insights through market research, analysis, and data science applications. This hands-on and strategic role is responsible for guiding key decision-making processes, supporting corporate strategic planning, and uncovering opportunities for growth and innovation. The ideal candidate will possess a proven track record of conducting and leveraging advanced market research and data to deliver measurable business impact.

As a Director of Global Market Insights you will:

• Lead a hands-on, strategic blend of global market insight initiatives, balancing high-level strategic planning with detailed execution of research methodologies.
• Develop and execute customer segmentation, market sizing, and primary research initiatives to support G&W Electric’s stage-gate product development process, providing actionable insights to guide innovation and growth.
• Partner with senior leadership to support strategic planning, forecasting, solution portfolio strategy, and M&A evaluations, ensuring alignment with business objectives.
• Conduct in-depth research on emerging market trends, growth spaces, and innovative opportunities to position G&W Electric as a leader in its industry.
• Leverage a foundational understanding of data science principles, including predictive analytics and alternative data sources, to enhance research efforts and apply insights to key business decisions.
• Serve as a trusted advisor to executive teams, delivering proactive, data-driven recommendations that impact commercial strategy, product innovation, and customer engagement.
• Oversee and prioritize global research efforts, managing competing needs from internal stakeholders, including Sales, Product Management, Marketing Communications, and Customer Support.
• Drive customer journey mapping, profiling, and segmentation strategies, strengthening go-to-market plans and sales enablement efforts.
• Establish and manage Voice of the Customer (VoC) programs, integrating findings into actionable strategies for customer experience improvements.
• Identify and partner with market research firms, consultants, and tools to enhance global market research capabilities. Leverage advanced tools and technologies to elevate the sophistication of research efforts.
• Monitor industry regulations, policy changes, and competitive activity, translating findings into strategic insights to inform business decisions.
• Develop and mentor a high-performing market insight team, consistently delivering actionable insights and fostering a culture of collaboration and innovation.

As a Leader you will:

• Serve as a hands-on team leader, contributing directly to research efforts while guiding the team’s strategic vision.
• Foster a data-driven decision-making and innovation culture, equipping the organization with the tools and insights to navigate complex markets.

We are looking for someone with:

• A Bachelor’s Degree in Business, Marketing, Economics, Social Sciences, or a related field
• Minimum 10 years of experience in market research or strategy, with at least 3 years in a leadership role.
• Proven experience conducting customer segmentation, market sizing, and primary research to inform innovation and product development pipelines.
• A track record of successfully researching growth spaces and emerging market opportunities.
• A foundational understanding of data science principles and their application to market research and decision-making.
• Demonstrated success in influencing business outcomes through market research efforts, data science, and strategic insights, driving growth, innovation, and competitive differentiation.
• A strong mix of hands-on research expertise and strategic vision.
• Exceptional skills in market research methodologies, including primary and secondary research, customer segmentation, and trend analysis.
• An understanding of data science tools (e.g., Python, R, SPSS, or similar) and techniques (e.g., predictive modeling, statistical analysis).
• Advanced analytical skills, with the ability to synthesize complex data into clear, actionable insights.
• Strong communication and presentation skills, with experience influencing executive leadership.
• The ability to balance multiple priorities and manage cross-functional stakeholder relationships effectively.

Ideally you will have:

• An MBA or advanced degree preferred.
• 15+ years of experience, particularly in roles that demonstrate measurable business impact through research and insights.
• Knowledge of the power industry or related sectors, including an understanding of regulatory and competitive dynamics.

The working conditions of the role are:

• General office environment with occasional travel required to support global research efforts and stakeholder engagement.

What we offer you:

Typical pay is $155,698 – 206,230 annually.

Please note the pay information shown above is a general guideline. Pay is based upon candidate skills, experience, and qualifications.

This position is eligible for participation in our Quarterly Incentive Pay Program

G&W Electric offers a comprehensive benefits package that includes:

• Medical, Dental and Vision Insurance
• Short and Long-Term Disability
• Life Insurance
• Health club membership program and reimbursement
• Employee Assistance Program
• Tuition Reimbursement
• 401 (k)
• Annual Profit Sharing
• Vacation
• Air-conditioned/heated state-of-the-art manufacturing facility

About G&W Electric

Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity. Our culture is focused on employee success, so we foster an entrepreneurial environment that encourages everyone to thrive.

Learn more about our company by watching this video: https://www.youtube.com/watch?v=DMtAhsdYeUQ

G&W Electric enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. G&W Electric participates in the E-Verify process for all new hires.

*G&W Electric participates in the E-Verify process for all new hires.

VEVRAA Federal Contractor

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