Job Description

JOB OBJECTIVE

The Digital Content Manager will be responsible for developing, implementing, and optimizing digital marketing campaigns that drive lead generation, engagement, and conversion. The role will focus on leveraging HubSpot's automation tools to streamline marketing efforts, including lead scoring, lead assessment, and targeted communications. 

Our ideal candidate will have a strong background in digital marketing, with expertise in HubSpot, data analysis, and copywriting to craft compelling content that resonates with target audiences.

ESSENTIAL FUNCTIONS
Copywriting and Content Creation:

• Write clear, compelling, and conversion-focused copy for various digital channels, including email campaigns, landing pages, blog posts, and social media.
• Collaborate with the Creative Manager to create engaging content that aligns with brand messaging and campaign objectives.
• A/B test copy to optimize performance and drive higher engagement rates.
• Aid in management of social media accounts. Regularly post to social channels to drive engagement and growth in our organic audience.
• Work cross functionally with sales and customer success to create content to support their customer’s needs, and questions including planning monthly customer webinars. 

HubSpot Automation Management:

• Implement, and manage marketing automation workflows within HubSpot.
• Develop lead nurturing strategies to engage prospects at various stages of the buyer's journey.
• Optimize email campaigns, landing pages, and forms for maximum conversion rates using HubSpot tools.
• Use analytics tools to track key performance indicators (KPIs) and report on campaign effectiveness.

Lead Scoring and Lead Assessment:

• Review and maintain lead scoring to prioritize leads based on engagement and likelihood to convert.
• Continuously assess and adjust lead scoring criteria based on campaign performance and sales feedback.
• Monitor lead behavior and adjust marketing strategies to improve lead quality and conversion rates.

Continuous Improvement:

• Stay current with digital marketing trends, tools, and best practices.
• Experiment with new marketing strategies and tools to improve lead generation and conversion
• Build and maintain strong relationships across the organization from marketing and revenue operations to sales, customer success and product.

REQUIREMENTS

• 5-6 years creating and executing marketing campaigns and initiatives that drive pipeline and revenue growth for B2B organizations. 
• ​​Experience leveraging marketing automation software to execute a variety of standalone tactics and integrated campaigns, with successful tracking and measurement. (Hubspot experience required; Salesforce experience preferred)
• Excellent communication skills both written and verbal and 3-5 years creating marketing content for a B2B buying experience. 
• Strong commitment to a customer-first strategy and understanding their needs to drive engaging marketing campaigns.
• Strong project management & communication skills
• Must be a proactive, highly organized, self-starter who thrives on problem-solving.

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